Message to Mr Kroenke, “horses for courses Stan”

This is a thought that I will bring to the table regarding the analysis of Stan Kroenke’s ownership of his other sporting franchises in the States compared to The Arsenal.

The question is, can they be considered the same animal? I am no expert on state-side sports but I would imagine that they are far less of an all encompassing global attraction, and are more marketable purely in the region in which the club is located, given such large populations in any given region in the States.

Arsenal has a fan base that stretches across the globe and a history that is probably longer and richer than anything else he has. Sporting institutions like the Rams and Nuggets surely can’t and shouldn’t be compared with Arsenal in the way they should be run, and the Rapids as a football team aren’t even in the same ball park (excuse the baseball pun). Different sports, different institutions with completely different landscapes with regard to finances, marketability, and what success or lack thereof means to the bigger picture and health of the club.

It seems that many feel that Kroenke will sing the same tune with Arsenal that he has with all his other franchises, but this sport and this club are different and should accordingly be run in a different way.

I am not saying that we are more special, but we are different, and the consequences of towing the same line, that he has with his other franchises, with a top globally supported football club like ours, could be far more damaging long term than what it would be with his State-side franchises.

It is up to our fan base to let him know that this is unacceptable. He deserves a bit of time to show he can do something different, especially following Josh Kroenkes poetic words and impassioned pleas to the fans (unfortunately likely pure BS though). I am not hopeful about Kroenke though and feel that this next period of fan patience with him is potentially purely paying lip service to a period of time before the inevitable fall out.

As I always say, “I would love to be proven wrong”.

Gooner B


99 Responses to Message to Mr Kroenke, “horses for courses Stan”

  1. RC78 says:

    Excellent post and I fully agree. Just to also add that NFL teams are very hard and expensive to manage but the nfl merchandising and the TV deals are outrageous so financially, they may be more attractive but I don’t know really.

    For those that don’t know Ceballos – here is an article that can help.

    I would have rather taken Ndombele or Rabiot but I suppose Ceballos it is

  2. fred1266 says:

    Aren’t we a self sustainable club, and we shouldn’t even need kroenke to invest, one huge mistake I think we making is that This season we haven’t even sold a player that rrje definition of bad business we have guys like elneny who we basically paying a salary then we taking loans for guys like ceballos makes no sense

    The 67 minutes Suarez played last year sure Elneny could have gotten those minutes

    Every dog and his cat was confused about the Suarez so how it remotely make sense to Arsenal is beyond me probably kroenke is right not to invest cause they would probably do shit with his money

  3. LBG says:

    We are special!
    Repeat- What can we really do? The Mike Ashley comparison comes to mind, although if Kroenke never attends games, or share holders meetings, or listens to supporters because he is 3000 miles away, why would he worry?

  4. allezkev says:

    The Forbes list has just come out.

    LA Rams are twelfths, valued at $3.2b
    Arsenal are forty – second at $2.27b

  5. RA says:

    Have to say GoonerB, that much tho I enjoy reading your Posts, this particular subject has been flogged to death, one way or another, over the past few years.

    Nonetheless, it does not hurt to bring it up again.

    As LBG said, there is really no fan threat to Stan that would make much difference to him — especially looking at the waiting lists for season tickets — for every person who flounces off in high dudgeon to protest at something or other, there are probably 20 more waiting to take their places.

    As it goes – you (fans) can huff and puff, but you won’t blow his house company down.

    I am sure you will also agree, that for every fan with an opinion about this, there are many others who, individually, would furiously disagree with it, and prefer their own, thus exacerbating the situation, and we see that on blogs more and more often.

    I can only speak for myself, but no matter how irritated I might get with the way the club has gone over the last 10 years, and maybe continuing into the future, (heaven forbid) I will never stop supporting and watching the Gunners – and what others do is up to them, of course. 😁

  6. RA says:

    Poor old Sue will be disappointed to learn that Manure have already, or maybe will shortly, put in a £72m bid for Zaha. 😒

    It is odd, but in any event shows that money is of little concern to some clubs, but Manure bought Zaha for about £15m, and I think sold him on for about the same price (I have not verified that – but someone on here will know) – and now they are allegedly prepared to buy him back for many times that????

    Horse feathers, maybe, but the cut throat nature of football is highlighted by that possibility, and it ain’t a level playing field.

  7. Sue says:

    As a lady of leisure today, I turned Sky on, hoping to watch Barca v Chelsea, but it isn’t on 😂 I’m amazed that Barca are 1-0 down at the break (scored by the gangly Abraham, who, if I’m honest, have never rated very highly. So he just had to score!) Griezmann is playing, but probably cannot see the goal through all that hair!!
    I’m looking forward to our game tonight.. straight after the darts – which is going to be awesome – so all in all, a great night’s viewing!
    Nice post btw, GB… don’t really think there’s much I can add to what you’ve already said!
    Finally…Boris bloody Johnson – oh sweet jesus 😩

  8. Sue says:

    RA.. are you pulling my leg again? (Just for a change?!) 😂 I haven’t seen anything about that anywhere… I thought they were after Pepe.. well you know what I’m going to say (to them, not you!) and it includes “sod” and “off” 😜

  9. P H. says:

    Well put , we live & pray some thing or(one) will happen to this great club, come back david dean the club has lost its way, buiding a new ground & all the promise’s that went with it. we end with tbe crankie’s, well the crankies are from scotland.l bet they know more about FOOTBALL, (not soccer) than the business kroenke family

  10. fred1266 says:

    U think ManU would have learned from Pogba

    U think we could get back Sanchez for cheap

  11. fred1266 says:

    Emery (Ceballos) “We were speaking about the possibility to sign one player for line. We had different names. The club was working on that. Ceballos is a very good player. I know him from Betis at the beginning and Real Madrid. He is one eight and 10 player.”

  12. fred1266 says:

    So wtf emery just one to get real bets, if he want betis players just go manage betis steups

  13. Mike M says:

    Morning all. I was hoping my son was going to post a comment or two about US sports and the differences between them and the PL or CL. But he’s working too hard I guess !!!! In any case, I’m told that due to salary capping, the only championship you can “buy” in the US is baseball. NFL, NBA and NHL are regulated by each league. The LA Rams made the Superbowl last year because the hired a progressive young Coach, drafted a young talented QB and let him play while signing a couple of outstanding defensive game changers. I think this is Kroenke’s way of thinking. It probably won’t work well in the PL but that’s likely to be his goal.
    As far as the financial aspect I’ll say again, if the club is worth 2.3bn, you could take that amount and invest it almost anywhere and make upwards of 100m in interest every year. Self sustaining just means the club spends what it makes. Most businesses would have to pay someone for the worth of their club – just ask Manure. As far as I know, Kroenke pays his “consulting firm” around 30m a year. I’m not certain that’s all he takes but officially it is. That’s about 1.3%. Not too bad imho. There’s a lot more to the discussion but I’m not certain I, or anyone else really know enough about how this all works to be sure one way or the other. I’ll tell you this ‘though. Neither Josh nor Stan negotiated that contract for Ozil and neither of them are responsible for Ozil playing without heart or determination.

  14. LBG says:

    How many times, we dont want Sanchez back for cheap……. buttons, sea shells, black jacks, farthings, thruppeny bits, tiddlywinks or a few shots of West Indian rum, thank you very, very much!!

  15. Sue says:

    Going to have to give Ceballos the benefit of the doubt, Fred! I don’t know a great deal about him, other than what RC posted earlier (Thanks RC) and what I found online about him comparing Casillas’s manhood to the size of a coin 😳😄 tut tut!!
    Scored a great goal in the U21 tournament…. I just hope this loan deal turns out better than the last one (67 minutes played! Smh!!!)

  16. LBG says:

    Mike M
    Mesut is a completely new silver surfing player this season. You wait and see, sir!

  17. RC78 says:

    Mike M – agree about Ozil also agree about the fact that the Kroenke want the business to be operated by their staff. They are acting as shareholders – give us ROI. They also know that the value of the club is determined by its image and assets so they have an incentive in having a successful club.

    Given the new structure:
    – Raul as Head of Football
    – Vinai as Managing Director
    – Edu as Sporting Director
    – Emery as Head Coach
    – Metersacker – Academy

    The above 4 will be responsible for results and football development. They will make recommendations and then I am sure that the board will act as a board, which is to accept or not recommendations from the management team. Now, let us see if they will accept to spend on players recommended by the team but if they don’t, then we know they are happy with the business model as it is – they don t want growth.

  18. RC78 says:

    Sue – I just don’t know where Ceballos would fit. He is a player that likes to play as a 10 or as a false 9. He is not necessarily fast but he has a good pass and good work rate and he can score goals but we have Mesut, Mkhy, Willok, ESR with this 10 profile so what s the use? I d rather have loaned Casemiro from Real Madrid 😛

  19. allezkev says:

    Red, I think it’s a common theme for many of us to think that us fans have no leverage, that KSE will just go on regardless of what the Arsenal fans think, and in general that probably is the case, but..?

    Empty seats at the Emirates and the manager is removed,
    We Care, Do You, and we get an immediate response…

    Maybe they’re more sensitive than we’re led to believe?

  20. Sue says:

    It is a little perplexing, RC.. not like we’re short of options in that position, hey?! So what is Unai thinking of?? He’s on a reported 60k a week, so we’ll pay that for…….? Another 67 minutes? Unless, he has plans…… plans which will unfold in the next 15 days…..

  21. Mike m says:

    Agree with RC&* and Allezkev. Let’s see what happens. Looks very possible we’ll sign a couple of decent players even with only $40m budget (good strategy to announce that or bad???!!!). I think they’ll be “sensitive” to a drop in share prices. So no matter what their motivation (obviously greed right??!!) a successful Arsenal makes sense for them. An unsuccessful Arsenal with empty seats and protests does not.

  22. Mike M says:

    RC78 – sorry

  23. Mike M says:

    Also, Sanchez on a free wouldn’t be cheap, whether you wanted him or not. he left for money, why on earth would he come back (or leave manure) for a pay cut.

  24. fred1266 says:

    Lol sorry LBG just think he would work so well in our current pressing format

    That would be a can be a good blog post players who u wouldn’t mind back at the club

  25. fred1266 says:

    Ok Sue since you all for ceballos care to make a friendly wager

  26. fred1266 says:

    If anyone wants I can do a ceballos post ? Since we most likely getting him

  27. fred1266 says:

    She doesn’t like to be addressed as Mesut any more only Rapinoe @LBG

  28. fred1266 says:

    How about loan a defender might have been the better solution

  29. fred1266 says:

    Well he had his best ever Season at arsenal, I saw swap Sanchez and mesut

  30. RA says:

    You have a point, Kev, but the empty seats at the Ems in AW’s last season, may have been instrumental in his removal, and not directly aimed at the Kroenke’s. I genuinely do not know.

    Someone like Stan (and his son) are multi-billionaires, which is not easy to forget is — one thousand million US$, – (multiplied by 5 or 6 or 7) and it changes those relatively few people who have it — they did not get that money by being nice guys or worrying about what a bunch of fans, or anyone else, were saying or trying to do about them.

    I suspect that most of those empty seats would have belonged to season ticket holders, which means they had already paid for them — no loss to Stan — but if it was not to do with wanting AW out, then presumably those fans would give up the season tickets in the following season, because nothing much else seems to have changed — I did not notice many empty seats tho, because the demand for season seats is still so high,

    In fact, I was only speculating, Kev, as I do not know what was driving the absentee ticket holders that season, and I do not know what effect, if any, it had on Kronke et Fils, but I have worked for companies owned by truly ‘rich’ men, and I did not like them, as they really do not appear to care for the niceties of life, like you or I might — probably having so much money makes them disconnect with the hopes and ambitions of regular fans, and their love for the football club, which is quite different to the way they feel about the owner(s) themselves.

  31. GoonerB says:

    Cheers guys. Only just got on to read it. This was basically an elaborated on comment that I was going to put up earlier yesterday but just thought I would grace Rasp with a post instead.

    I agree with both RA and LBG that the Kroenke debate can only be focused on for so long before being put (at least for a period of time) to bed.

    It doesn’t mean that it should never resurface as that would give Kroenke carte blance to do what he likes. Maybe he can do what he likes though, and wouldn’t worry a jot about any fan protests as many indicate would be the case, but I would like to think he worries enough about fan reaction to keep him on his toes, as Mike M says.

    I think the main point is that I feel it is important for Kroenke to recognise the fans will not just put up forever with any rubbish from him, and that while we are behind what they are trying to do right now, that good will will not continue if he confuses current fan backing and patience as a permanent meek acceptance and surrender by the fans that the club, under him, can quietly revert to permanent mediocrity.

    The self sustaining model is fine by me, but not when we are hemorrhaging potential funds to improve our financial power within this self sustaining model. This has been happening under his stewardship in recent years so the buck stops with him.

    He and Josh can’t just plead the self sustaining model to the fans while his appointed team are at the same time cocking up transfer dealings and contracts that are costing us, and putting us at a significant disadvantage in the model they want to operate. The supporters trusts measured public address to him was spot on in not calling for outright anarchy but just letting him know we are watching what he does or doesn’t do.

    Definitely a period of calm and and backing of the Kroenke’s needs to ensue, as LBG says, but my only caveat is that this only continues if it is apparent that his regime is doing an excellent and committed job of turning a bad period and weakening of the club (under their stewardship) around.

  32. RC78 says:

    Fred – a post on Ceballos would be most welcome by Peaches and Rasp, am sure and I will devour it as well 🙂

    Ruben Dias is keen to play in England – Emery likes him very much and sees him as a good replacement for Koscienly. Now, the issue is that he is rather expensive. My secret hope is that if we do go for him, we should get a package deal with Grimaldo as well as he is a very able LB and brings something that we could benefit from: excellent crossing, excellent free-kick taker and ability to score from long range.

    On another note, Barcelona put Arthuro Vidal for sale at 20 Mln EUR. We should go for him. He s more than adequate replacement for El Neny and more than ample competition for Xhaka.

  33. petr says:

    You would do well to remember Arsene Wenger’s observation that everyone thinks that they have the prettiest wife at home.

    Arsenal is a business and will be run to suit the owner’s goals.

    History doesn’t pay any bills, and until it does, it won’t matter to a businessman like Kroenke. He’ll maintain the club at a level where he keeps what he has, and he won’t invest more than the club will return to him in increased value.

    That isn’t what a class of fans want to hear, but that’s the real world, and Arsenal are a part of it.

  34. fred1266 says:

    rc78 you don’t want Tierney anymore how come

  35. fred1266 says:

    Only got for vidal if we sell xhaka we already have to much CM at the club

  36. Don McMahon says:

    Kroenke is part of the US 1% Mafia. You all know the favourite saying from the godfather: ¨ nothing personal, strictly business¨. Why anyone hopes or believes that he gives a crap about Arsenal’s history, legacy, traditions etc. is beyond me! He is a businessman and a Yankee trader (look that up in the Oxford dictionary) and that means he has made an investment, he is playing the long game and when the time is ripe, he will divest himself of that investment and reap the profits and not a moment before. He will also make absolutely minimum personal investments, preferring to use other’s money (gate receipts, trades, cup money etc.) to cover the expenses of the Club but also will not take too much out like the Glazers did with ManU. After all he isn’t stupid and doesn’t want to kill the goose that lays the golden egg.

  37. RC78 says:

    Fred – I don’t mind Tierney but I also don’t like Celtic position on the transfer so I think we can look at other and maybe better options. Grimaldo and Martin or even Chilwell and Rose could be looked at for example.

    As for Vidal, I agree. Let s get rid of Xhaka and El Neny. We d then have Vidal and Chambers.

  38. Dula Daksa says:

    Thank you very much for your time and golden forwards.

  39. Mike M says:

    Don (quite amusing given the Mafia angle although no pun intended !!) I don’t really disagree with anything you say above so my question is, does he starve the Golden Goose into minimal egg laying capability or does he hire a team of Goose keepers to help him keep it healthy and maybe, just maybe, they find a way to make it produce lots of golden eggs so that his investment grows. There are lots of scenarios if that happens but the general theme here is that we’re willing to pay for success as fans so if he produces the goods and takes a dividend, will that be a problem? In my opinion as a (strictly) businessman, that might be his longer term model??

  40. Rasp says:

    Evening all … morning to those across the pond.

    Am I to expect a match report on the RM game tonight? … or shall I go with the Dani Ceballos introduction I’ve prepared?

  41. Mike M says:

    @ Rasp, I’m going to watch it so I can do it if needs be.

  42. Rasp says:

    That’s great Mike, thanks. Will you email it … or put in a comment that I can lift?

  43. Mike M says:

    I’ll email it. I’ll do it while y’all are sleeping !!

  44. Rasp says:

    Thanks mike … that’s the sort of division of labour I like 🙂

  45. fred1266 says:

    Yea I will do the usual review if u want no problem

  46. fred1266 says:

    Ok u doing it mike let me know

  47. Mike M says:

    You can do one to if you want Fred. I’m going to email something to Rasp tonight.

  48. fred1266 says:

    No I saw rasp message before yours so if u want to go ahead

  49. Sue says:

    Enjoy the game, Mike… lucky you!! The stadium looks amazing, have you been there before?
    Did you say you went to Real v Bayern? If so, how was that?

  50. RC78 says:

    Man utd offered 75 mln to Lille for Pepe and 75 mln to Lazio for Milinko Savic. If this is true, where do they get the money from? Do they meet financial fair play rules?

  51. fred1266 says:

    Of course the don’t, does that even exist those clubs just use loop holes to get around it

  52. Sue says:

    Great line ups.. this should be a corker!! COYG

  53. Sue says:

    What an absolutely amazing night of tungsten!! Well done Duzza!! Bloody superb 🎯
    Now on to the greatest team the world has ever seen… come on Arsenal, let’s do this 👊

  54. fred1266 says:

    What formation we playing

  55. fred1266 says:

  56. Aaron says:

    That is one warped set up.

    Who is playing defense on the left?

  57. fred1266 says:

    Red card harsh ir a friendly

  58. fred1266 says:

    Seems it was a 3 at the back bit with AMN injury the have changed to 4231

  59. Aaron says:

    Wow! Surreal!!

  60. Sue says:

    Booooom!!! Laca 😍

  61. fred1266 says:

    What The purpose of ceballos, we have players like guendouzi torriera

  62. Aaron says:

    Still look disjointed 22 minutes in and Xhaka could have given up a penalty.

    Look slow against 10.

  63. Aaron says:

    Auba with a clean finish! What a pass by Laca…

  64. Sue says:

    Auba!! Nice 👌 he’s looking really lively!

  65. Aaron says:


    You comment of the positives plays and I will focus on the normal..ha

  66. Sue says:

    Aaron.. 😂👍

  67. fred1266 says:

    Mike were u at looking for you on the telly

  68. Aaron says:

    Well, there it is…
    These defensive players are just clueless.

  69. fred1266 says:

    Why doesn’t xhaka drop into CB

  70. Aaron says:

    Kola just floating around back there…

    Emery better make some changes at the half.

  71. Sue says:

    Bloody hell, if it ain’t Mustafi, it’s Sokratis.. he’s turning into a right clutz!!
    The more I see that shirt, the more I really like it 😍 will defo be purchasing one on Sunday!

  72. fred1266 says:

    U not getting the yellow again

  73. fred1266 says:

    Monreal why why hasn’t medley playing

  74. Aaron says:

    So, Emery goes big and puts on Monreal for Willock…


  75. fred1266 says:

    He could have Simple drop xhaka in CB

  76. Aaron says:

    Being opened up so easily and can’t keep the ball.
    Betting on counter options but they need to get the ball.

    Real got the ball in the net.

  77. Aaron says:

    Real picking the team apart.

    They are going to score more.

  78. Aaron says:

    Real have made 8 subs Arsenal 1

    Emery just going to do the same as always so far.

  79. Aaron says:

    Make that 11…..

  80. Aaron says:

    Put the youngsters on for pete’s sake…

  81. Aaron says:

    Kola almost scores for the other squad and finally Emery puts on Eddie, Saka and Burton.

  82. Aaron says:

    Nelson too and some pressure by the Arsenal, off the line by Bale.

  83. Aaron says:

    The youngsters had definitely changed the tide of the game, can they finish it off?

  84. Aaron says:

    Eddie, Eddie…2 clean looks…

  85. allezkev says:

    Red, the last season of Wenger and the empty seats, was as much to do with the inertia of KSE and not just the disappointment or the apathy felt with the manager and coaching staff.

    Those fans that didn’t go, in the main, didn’t re-sell their tickets as almost a protest, to embarrass the powers that be with a half empty stadium, a situation that’ll make any billionaire nervous, because it doesn’t matter about how much they’ve got, they always want more, it’s almost a drug, the accumulation of wealth and the thought of seeing an investment failing to them is like us watching Arsenal lose a NLD…

  86. Aaron says:

    The passing has cleaned up and the Arsenal are much more enjoyable to watch.

  87. allezkev says:

    A penalty shoot out

  88. Sue says:

    I usually love watching a penalty shoot out… sigh

  89. Aaron says:

    The youth played well and the players that have been at Arsenal for a while just Arse’d it up.

  90. allezkev says:

    Just seen the goals, it looked to me as if Martinez had the ball kicked out of his hands for Real Madrids 1st goal…

  91. fred1266 says:

    Yea it was but he didn’t whole it props though, you see ozil defs on the play horrible

  92. Mike M says:

    @ Fred, i didn’t go to the game, just watched it on ESPN. Sorry for any confusion !!

  93. fred1266 says:

    Ok ok I thought how u went to real bayern u would have gone down this one,

  94. I’m really glad I stayed up to watch this excellent game which we should have won but for two late & glaring misses by Eddie Nketiah. I can see the thinking behind the choice of our penalty takers, make them do it under real match pressure. Our best player again was Willock who was just about everywhere at the same time (and in that heat). From what I saw in this match and read of others I’d say that Nelson still isn’t ready for regular first team selection & would benefit from another loan spell.
    There’s a scare doing the rounds that the loan deal for Madrid’s Cebalos could be now in danger due to the suspected serious injury last night to Asensio.

  95. Rasp says:

    Morning all…

    … New post …

  96. We need to get rid of the Kroenke Klan as they have no pure intention for the future of the Arsenal Football Club as a international and historical football/soccer institution.

    Many other clubs in our level of profession look up to our stature. Wether it be locally or abroad. Football isnt all about which club can produce the most financial income for its owners. Club finances is about the longevity and the future existences of any football club/institution/association regardless its football level. And Arsenal FC cannot be judged on a the basis and same lower level as American Soccer league clubs. Its pathetic. English football are the richest in art, talent and skill in the world with its diversity of football characters and cultures.

    Who is it they that want to limit the happiness and future of Arsenal Football Club. Restricting its successes and potential. What about the turnout of the fans and supporters of AFC?

    What will happen to the fan base revenue and income if the fans start to boycott match turnouts? Sponsors and advertising will start to withdraw from AFC premises and agreements coz of these issues arising.

    Its by time that the AFC comes under new owner management and officials. Our Coach is being blundered with limited potential but being placed under major expectations to produce for the Fans, Club, Sponsors, Advertisers and its Owners?

    So we be playing the next few years again in Europa League because of Club Owner selfishness? Give the clubs finances a boost in budget and to a football professional to manage along with the coaching team.

    Wake up and smell the real urgency needed. This Arsenal Football Premier League not some pre-school football club.

    Die hard Gunners Fan since 1992.
    South Africa, Cape Town.

    Capt. Nizaam Gallie
    Master Mariner.
    Cape Town

  97. Nazmo says:

    I agreed 100%

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