Lieutenant-Colonel Richard DidIt DSO and Bar, otherwise known as My Great Uncle Dick DidIt, was far from the hero his gongs would imply. The reality is that the man was simply a massive Con Artist, or what we refer to these days as a Salesman. History is littered with such rogues. Stan Flashman, Gerald Ratner and Harry Redknapp all spring to mind.
Now the reason I mention these unsavoury elements is that while some argue that what we at The Arsenal need is a defensive coach, a midfield thug or perhaps a spendy squillionaire owner, I would argue that what we need most of all is a Salesman. Here’s why.
Some talk of a recession and this will affect football. Utter claptrap. Every second that we sit here, up goes another satellite dish somewhere in the rapidly developing world. Couple of points on this. The emerging industrial powerhouses of the world have a few things in common. One is, there are one hell of lot of people in them, and the other is many millions of them like their footie very much, and we are going to need them to stay at the top table.
However, in order to garner the support of future generations, we need to know what it is about The Arsenal that appeals.
Most domestic Arsenal Supporters were signed up as a result of emerging from the womb in the Borough of Islington, while some like myself simply followed a Gooner Father who I liked. Others may have had Spud Fathers who they didn’t like and simply did the obvious thing. Revenge.
However, what we know is that millions of bright eyed and highly intelligent young guns from around the globe discover their spiritual homes at The Arsenal. Why?
Whatever it is, we need to be at the top table in terms of desirability. Of course exposure on the world stage through Champions League Football is key, and I know that there are people who will suggest that trophies are the only measure of attracting new followers, but I wonder. What draws in new fans. Do Utd have such a massive following in the Far East simply because of their Park? I don’t think so. David Beckingham got the shirts selling and the girls screaming. Ronaldo drew in homosexuals and lady boys. This was sensible and clever salesmanship.
Why do we have so many amazing fans in Nigeria? Is it just because of Kanu? Ditto Iceland with Siggi Jonsson? I don’t know but would love to find out. There are Gooners in every corner of the globe. We are a global brand, a huge family, so what is the glue. What was the first seed? A game? A player?
So, International Gooners wherever you are, we all share the same Mistress. Why?
Written by MickyDidIt